Our aim is simple. We want to make coffee in Britain (and the world) better for everyone. But we’ve started with the UK because that’s where we live. We’re focussing on cappuccino because it’s a technically complex drink to make. And anywhere that can perfect it will certainly be able to turn out a decent latte.

This is how we roll:

If you get served a sub-standard cappuccino you are within your rights to complain and get a refund or a replacement. But the problem is, when you meet with someone who think that a cappuccino is just a latte with chocolate on the top. You might have a fight on your hands. That’s why we’re tying to create a sense of standardisation.

Our favourite places are the small artisan shops like the ones you can find here…

However we realise the importance of getting the big guys on board – which is why we’ve sent an open letter to Starbucks, Costa, et al asking them to implement operational change ensure quality across the board.

View the letter here.